Qatar’s SMEs thrive with the adoption of digital technology
Qatar based small and medium-sized enterprises (SMEs) are thriving due to the adoption of digital technology. The economy has been very resilient despite the pandemic.
The Ministry of Commerce & Industry and the Ministry of Transport & Communication were proactive at the beginning of the pandemic by launching the TASMU Digital Valley`s ‘Go Digital’ program. It identified start-ups, scale-ups and SMEs and introduced them to ICT service providers to take advantage of new opportunities and possibilities in the market.
The initiatives contributed to the ability of businesses to combat the limitations including the lockdown and to find more innovative ways to serve their clients and customers. The focus was on delivering goods and services directly to the consumers.
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